DID YOU KNOW
Your competitors just changed their messaging
They're quietly repositioning and gaining ground, and your customers are seeing it before you.
WINNING BRANDS CONTROL THE NARRATIVE
While you're busy, they're rewriting the narrative
They’re tweaking taglines. Making bolder claims. Setting new customer expectations and capturing mindshare. Positioning themselves as the better choice. You may have missed it, but your prospects won't, and they will compare you.
Know your competitor's next move
Your competitor is repositioning right now
Their messaging might be more compelling than yours
Your next customer will compare them to you
You don’t have time to monitor every competitor change
This isn’t about fear, it’s about leveraging intelligence to stay ahead.Knowledge is power, and timely intelligence (intel) gives you the power to know what's changing in your market, as it happens.
Intel on your competitor's marketing reveals:
Repositioning moves they're making
What they changing, new claims they’re staking
How their messaging is shifting over time
New evidence they're adding to support claims
It's like a radar on your competitive landscape so there's no surprise moves you don't see coming.
THE INTEL EDGE
Inside the report
Before/After Messaging
See exactly how your competitor's messaging evolves, with ratings on believability and trust.
Messaging Score™
Know the strength of your competitors' positioning and when they are shifting tactics.
Positioning Trends
See the narratives heating up or fading out. Know the narrative leaders from laggards.
Marketing Truths
From new proof-points to bold performance claims. Uncover your competitor's fluff from fact.
Know your competitor's fluff from fact
Marketing fluff is weakness, and weakness can be opportunity.
“We’re the fastest, cheapest or most-secure” (most say), but… where’s the proof?Is your competitor’s pitch clear, credible, and compelling?The Messaging Score™ is like a finely-tuned BS-detector that identifies marketing fluff from fact.
| Metric | What It Reveals |
|---|---|
| Clarity | Is the message easy to understand? |
| Differentiation | Does it stand out or sound generic? |
| Emotional Impact | Does it connect or feel robotic? |
| Claim Verifiability | Can they back it up with real evidence? |
The Messaging Score™ quantifies the strength of your competitors' positioning and signals when they shift tactics.
See through the hype, spot weak positioning, and identify messaging shifts early.
Marketing isn't just about what’s said, it’s about what’s believed.
Brands make big promises — fastest, most secure, AI-powered.When everyone is saying the same, how can you trust they're different?Introducing the Trust Index™ — a proprietary score that tracks your competitor's marketing claims for credibility, evidence and trust, based on 5 factors:
Proof (Is there real evidence?)
Specificity (Vague buzzwords or measurable facts?)
Consistency (Is this new? Recycled?)
Credibility (External validation or self-reported?)
Sustained Messaging (Is the story holding over time?)
The Trust Index™ weighs the trust you can place in your competitor’s latest claims so you can:
Know which claims actually move markets
Filter signal from noise in competitive messaging
Benchmark your own trustworthiness
Protect your narrative from being out-positioned
No software. No setup. No fuss.
It's your competitor's intel in your inbox, tracked across your market.
No software
No onboarding
No passwords
No spiraling seat costs
Just the competitive intelligence you need to stay ahead, presented in a clean and concise, data-rich report (ideal for presentations).
BUILT FOR:
Product Marketers
Founders
Competitive Intelligence Leads
GTM & Strategy Teams
Sales Teams
Copywriters
Stakeholders who need a competitive pulse
Anyone tired of surprises when pitching prospects
REAL-TIME REPORTING
$199
MONTHLY
Real-time monitoring and reports for those who need to know as soon as it happens.
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MONTHLY REPORTING
$99
MONTHLY
Intelligence reports covering monthly monitored competitor activity.
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FREQUENTLY ASKED QUESTIONS
How do you monitor my competitors? Always-on, AI surveillance with human analysis to detect messaging shifts, proof points, positioning changes, and key claims across your competitors’ digital presence.
Which of my competitors do you gather intelligence? Five nominated competitors of your choice (more available upon request).
How is it so affordable compared to others charging more? You’re getting early access pricing because you’re among the first customers. In return, we work closely with you to refine and evolve the product based on your needs. It’s a collaborative model and the pricing reflects that.
How do I use this report in my role? Whether you’re in product marketing, sales enablement, GTM, or competitive strategy, this report gives you actionable insights to refine messaging, respond to competitors, and stay ahead of market shifts.
What makes this different from tools like Crayon or Klue? Unlike platforms that require manual input and internal collaboration to show value, this is a done-for-you competitive messaging intelligence service — zero effort, maximum insight. We track, analyze, and report. No setup, no maintenance.
What kind of insights are included? Key messaging shifts, claim-by-claim breakdowns, trust, verifiability and messaging scores, positioning trendlines, before-and-after messaging comparisons, competitor scorecards and theme evolution.
What formats does the report come in? PDF report (designed for executive clarity) plus access to visuals and charts that can be reused in internal decks or shared across teams. Other formats available upon request.
How fresh is the data? Surveillance is 24/7, so signals intelligence is continuous and real-time.
How do you ensure accuracy and avoid false positives? AI does the heavy lifting, but human analysts review, validate, and score every major shift or claim. Signal is prioritized over noise.
What if I don’t have five competitors in mind yet? No problem, we can suggest relevant players based on your category and market stage.
Do you cover international competitors too? Yes. If they publish in English and maintain a public digital footprint, we can track them.
Can this help with investor conversations or board updates? Absolutely. Your reports distill what’s changing, why it matters, and how your positioning compares (ideal for stakeholder communications).
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